Discovery
Clarifying business goals, audience, and requirements before touching design.
Case study 2023 Website development
Bitumen manufacturer «Kinkern Torg»
A corporate website for a bitumen manufacturer that presents products and builds trust with B2B buyers.
#Corporate website
#Manufacturing
#B2B
Project info
Year
2023
Category
Website development
Role
Design & Development
Tech stack
WordPress PHP SEO Analytics
Project overview
Kinkern Torg is a corporate website for a bitumen and road-materials manufacturer. It presents the product range, production capacity, and delivery, and turns B2B visitors into inquiries.
The challenge
The company needed a solid, credible online presence that communicates industrial scale and quality to procurement specialists and contractors.
My approach
I built a structured corporate site with clear product sections, company facts, and prominent contact and request paths, optimized for search and mobile.
Client requirements
Clear product and specification pages
Credible, industrial brand presentation
Simple inquiry and contact flow
How the work went
Design & prototyping
Structuring pages, UX flow, and a clean visual system aligned with the brand.
Development
Building a fast, responsive, and maintainable front-end with the needed integrations.
Launch & support
Testing, deployment, analytics setup, and iterating after go-live.
Results
- A trustworthy B2B presence
- Structured, easy-to-scan product information
- A clear path to request a quote
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