Discovery
Clarifying business goals, audience, and requirements before touching design.
Case study 2023 Website development
Dr. Gordienko orthopedic pillow
A selling landing page for a doctor's orthopedic pillow that helps people with a sedentary lifestyle.
#Landing page
#Medical
#E-commerce
Project info
Year
2023
Category
Website development
Role
Design & Development
Tech stack
HTML5 CSS3 JavaScript SEO Analytics
Project overview
A focused selling landing page for an orthopedic pillow developed by a doctor. It explains the health problem, presents the product with authority, and drives orders and consultation requests.
The challenge
The page had to build medical trust quickly, explain the benefits clearly, and convert cold traffic into orders at a single, obvious price point.
My approach
I structured the page around a credible doctor's image, benefit blocks, conditions it helps with, certificates, and reviews, ending with a strong order and consultation call to action.
Client requirements
Trustworthy medical presentation
Clear benefits and use cases
Certificates and customer reviews
Simple order and consultation flow
How the work went
Design & prototyping
Structuring pages, UX flow, and a clean visual system aligned with the brand.
Development
Building a fast, responsive, and maintainable front-end with the needed integrations.
Launch & support
Testing, deployment, analytics setup, and iterating after go-live.
Results
- A credible, doctor-backed product story
- A clear path to order or request a consultation
- A landing tuned for paid-traffic conversion
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