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Case study · 2026
Google Ads for an online store — 64 conversions and 627% ROAS
Case info
Year
2026
Category
Digital advertising
Role
Design & Development
Tech stack
Google Search Performance Max Google Shopping GA4 E-commerce tracking
Case overview
End-to-end Google Ads setup, management, and optimization for a nationwide industrial sewing equipment supplier.
The challenge
Increase online orders, strengthen SPARTAK brand awareness, and build a predictable flow of qualified inquiries.
My approach
I audited the market, segmented campaigns, launched Search, Performance Max, and Shopping, configured GA4 and e-commerce tracking, and optimized bids by order value.
Client requirements
Scale online sales
Control conversion cost
Track order value
How the work went
Design & prototyping
Structuring pages, UX flow, and a clean visual system aligned with the brand.
Development
Building a fast, responsive, and maintainable front-end with the needed integrations.
Launch & support
Testing, deployment, analytics setup, and iterating after go-live.
Results
- 18.2K clicks
- 64 conversions at UAH 612
- UAH 246K conversion value
- 627% ROAS
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