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Case study · 2026
Google Ads for VUGILLIA.COM — 42 qualified leads and 684% ROAS
Case info
Year
2026
Category
Digital advertising
Role
Design & Development
Tech stack
Google Search Performance Max GA4 Conversion tracking
Case overview
Complete Google Ads setup and management for a coal supplier serving private and corporate customers across Ukraine.
The challenge
Increase qualified inquiries and scale campaigns without uncontrolled growth in cost per lead.
My approach
I prepared landing pages, rebuilt semantics and account structure, configured analytics, and launched Search and Performance Max with conversion-led optimization.
Client requirements
Steady commercial inquiries
Transparent lead tracking
Controlled cost per lead
How the work went
Design & prototyping
Structuring pages, UX flow, and a clean visual system aligned with the brand.
Development
Building a fast, responsive, and maintainable front-end with the needed integrations.
Launch & support
Testing, deployment, analytics setup, and iterating after go-live.
Results
- 42 qualified leads
- UAH 1,629 per lead
- About UAH 37K average order
- 684% ROAS
- 7.38% CTR
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