Discovery
Clarifying business goals, audience, and requirements before touching design.
Case study 2023 Website development
Rave party «Tram 13»
A bold event landing page for an underground rave that drives ticket interest and hype.
#Landing page
#Event
#Music
Project info
Year
2023
Category
Website development
Role
Design & Development
Tech stack
HTML5 CSS3 JavaScript GSAP SEO
Project overview
Tram 13 is a bold event landing page for an underground rave. It captures the party's raw energy, presents the lineup and location, and pushes visitors toward tickets.
The challenge
The page had to feel loud and underground while staying fast and readable, and convert hype into ticket clicks.
My approach
I designed a dark, high-contrast layout with expressive typography and motion, clear lineup and info blocks, and a prominent ticket call to action.
Client requirements
Bold, underground visual identity
Lineup, date, and venue info
Prominent ticket call to action
How the work went
Design & prototyping
Structuring pages, UX flow, and a clean visual system aligned with the brand.
Development
Building a fast, responsive, and maintainable front-end with the needed integrations.
Launch & support
Testing, deployment, analytics setup, and iterating after go-live.
Results
- A page that matches the rave's energy
- Clear event details at a glance
- A direct path to tickets
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