Discovery
Clarifying business goals, audience, and requirements before touching design.
Case study 2022 Website development
Semi-finished food producer in Latvia «Oldtown»
A product-focused website for a Latvian semi-finished food producer.
#Website
#Food
#Brand
Project info
Year
2022
Category
Website development
Role
Design & Development
Tech stack
WordPress PHP ACF SCSS SEO
Project overview
A product-focused corporate website for a Latvian semi-finished food producer, presenting the product range and brand in a clean, appetizing way.
The challenge
The producer needed a professional site that showcases products clearly and stays easy to update by a non-technical team.
My approach
I built a structured WordPress site with a flexible product catalog, appetizing imagery, and editable content blocks via custom fields.
Client requirements
Clear product catalog presentation
Strong, appetizing brand imagery
Easy content editing for the team
SEO-ready structure
How the work went
Design & prototyping
Structuring pages, UX flow, and a clean visual system aligned with the brand.
Development
Building a fast, responsive, and maintainable front-end with the needed integrations.
Launch & support
Testing, deployment, analytics setup, and iterating after go-live.
Results
- A professional, product-first website
- Content the client can update independently
- A clean base for future catalog growth
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