Discovery
Clarifying business goals, audience, and requirements before touching design.
Case study · 2023
Bike goods online store «VeloTOR»
Case info
Year
2023
Category
Website development
Role
Design & Development
Tech stack
WordPress WooCommerce PHP MySQL SEO
Case overview
VeloTOR is an online store for bicycles and cycling parts across Ukraine. It offers a structured catalog, clear product pages, and a smooth path from browsing to checkout.
The challenge
A wide range of bikes and parts had to be organized into an intuitive catalog that stays fast and easy to shop on both mobile and desktop.
My approach
I set up a clean WooCommerce store with logical categories, informative product cards, popular-product blocks, and a straightforward checkout and delivery flow.
Client requirements
Structured catalog for bikes and parts
Informative product pages
Convenient search and filtering
Clear delivery and payment options
How the work went
Design & prototyping
Structuring pages, UX flow, and a clean visual system aligned with the brand.
Development
Building a fast, responsive, and maintainable front-end with the needed integrations.
Launch & support
Testing, deployment, analytics setup, and iterating after go-live.
Results
- An easy-to-navigate store for a broad catalog
- Product pages that support the buying decision
- A smooth path from catalog to checkout
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