Discovery
Clarifying business goals, audience, and requirements before touching design.
Case study · 2024
Personal website of Diia.Business speaker Andrii Shuhov
Case info
Year
2024
Category
Website development
Role
Design & Development
Tech stack
Astro Tailwind CSS JavaScript SEO
Case overview
A personal brand website for Andrii Shuhov, a Diia.Business speaker. It presents his expertise, talks, and results, and makes it easy to invite him or book a consultation.
The challenge
The site had to convey authority and warmth at once and turn visitors into speaking and consulting requests.
My approach
I built a clean personal-brand layout with a strong hero, expertise and topics blocks, social proof, and clear contact calls to action.
Client requirements
Authoritative personal-brand hero
Expertise, topics, and results
Clear invitation and contact flow
How the work went
Design & prototyping
Structuring pages, UX flow, and a clean visual system aligned with the brand.
Development
Building a fast, responsive, and maintainable front-end with the needed integrations.
Launch & support
Testing, deployment, analytics setup, and iterating after go-live.
Results
- A credible, warm personal brand
- Clear presentation of speaking topics
- An easy path to invite or book
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