Discovery
Clarifying business goals, audience, and requirements before touching design.
Case study · 2024
Furniture maker «Ab Joinery»
Case info
Year
2024
Category
Website development
Role
Design & Development
Tech stack
Astro Tailwind CSS JavaScript SEO
Case overview
Ab Joinery is a refined corporate website for a maker of custom furniture and joinery. It showcases craftsmanship through clean galleries and turns interest into project inquiries.
The challenge
The brand needed a premium, calm presentation that lets the woodwork speak while making it easy to request a custom piece.
My approach
I built an elegant, image-led layout with project galleries, a clear process, and a simple inquiry flow, all fast and responsive.
Client requirements
Premium, image-led presentation
Clear craftsmanship and process
Simple custom-order inquiry
How the work went
Design & prototyping
Structuring pages, UX flow, and a clean visual system aligned with the brand.
Development
Building a fast, responsive, and maintainable front-end with the needed integrations.
Launch & support
Testing, deployment, analytics setup, and iterating after go-live.
Results
- A premium brand feel that fits the craft
- Galleries that sell the quality
- An easy path to a project inquiry
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